Listenership Demographic Ages 18-44
The only radio station in Canada targeting this specific age group, which represents 49% of the South Asian population!

FIRST South Asian Top 40 Music Station in Canada
Contemporary hit music from India and Pakistan represents over 80% of programming, interspersed with hourly news reports, weather, traffic and sports.

Broadcast Area
25,000 watts ensures a strong and clear signal throughout the GVRD, parts of the Fraser Valley and Vancouver Island

Advertising Format
30 second and 60 second commercials

Sponsorship Opportunities
We offer an effective and flexible reach plan with tips of the day, live read announcements, and sponsorship of news, traffic and weather.

Commercial Production
Our state-of-the-art equipment and highly certified editors ensure superior-quality production of commercials – used by Canada’s leading brand organizations

For more information or to receive a media kit, please contact us.

Why Advertise
3Oct

Marketing to South Asians in Vancouver: One Size Doesn’t Fit All

October 313, 2017|0 Comments

Marketing to South Asians in Vancouver: One Size Doesn’t Fit All
Are you looking to expand your business? Of course, you are. Who isn’t? In a market beleaguered by advertisers and agencies fighting for your marketing […]

20Sep

Diwali a Prime Opportunity to Shake Hands with Vancouver’s South Asian Market

September 2058, 2017|0 Comments

Diwali a Prime Opportunity to Shake Hands with Vancouver’s South Asian Market
The weather has already cooled in Vancouver. When the rain and wind set in, persuading people to get out and shop before Christmas can […]

6Sep

Fast Food: A Growing Trend among South Asians

September 644, 2017|0 Comments

Fast Food: A Growing Trend among South Asians
Fries, cheeseburgers, shakes, and cola…the obsession with fast food is a hallmark of childhood. However, for South Asian Canadians, the allure long outlasts the fascination with colourful mascots.

Despite […]

8Jun

South Asian Marketing from the Ground Up

June 809, 2017|0 Comments

South Asian Marketing from the Ground Up
You’ve made the decision. You want to market to South Asians. But how and where do you begin? As Canada’s largest visible minority, South Asians are young and educated. […]

7Jun

Marketing to Canadians of South Asian Descent

June 754, 2017|0 Comments

Marketing to Canadians of South Asian Descent
Marketing to Canadians of South Asian origin continues to be a major challenge for businesses. While most organizations recognize the need to embrace this rapidly growing market, few know […]

12Apr

Is Ethnic Marketing a Thing of the Past?

April 1216, 2017|0 Comments

Is Ethnic Marketing a Thing of the Past?
Have you considered how the face of the average Canadian is changing? In Vancouver, multiculturalism is everywhere. It’s reflected in the foods we eat, the music we listen […]