Listenership Demographic Ages 18-44
The only radio station in Canada targeting this specific age group, which represents 49% of the South Asian population!

FIRST South Asian Top 40 Music Station in Canada
Contemporary hit music from India and Pakistan represents over 80% of programming, interspersed with hourly news reports, weather, traffic and sports.

Broadcast Area
25,000 watts ensures a strong and clear signal throughout the GVRD, parts of the Fraser Valley and Vancouver Island

Advertising Format
30 second and 60 second commercials

Sponsorship Opportunities
We offer an effective and flexible reach plan with tips of the day, live read announcements, and sponsorship of news, traffic and weather.

Commercial Production
Our state-of-the-art equipment and highly certified editors ensure superior-quality production of commercials – used by Canada’s leading brand organizations

For more information or to receive a media kit, please contact us.

Why Advertise
8Jun

South Asian Marketing from the Ground Up

June 809, 2017|0 Comments

South Asian Marketing from the Ground Up
You’ve made the decision. You want to market to South Asians. But how and where do you begin? As Canada’s largest visible minority, South Asians are young and educated. […]

7Jun

Marketing to Canadians of South Asian Descent

June 754, 2017|0 Comments

Marketing to Canadians of South Asian Descent
Marketing to Canadians of South Asian origin continues to be a major challenge for businesses. While most organizations recognize the need to embrace this rapidly growing market, few know […]

12Apr

Is Ethnic Marketing a Thing of the Past?

April 1216, 2017|0 Comments

Is Ethnic Marketing a Thing of the Past?
Have you considered how the face of the average Canadian is changing? In Vancouver, multiculturalism is everywhere. It’s reflected in the foods we eat, the music we listen […]

20Mar

Big Savers, Big Spenders: A Profile of the South Asian Shopper

March 2020, 2017|0 Comments

Big Savers, Big Spenders: A Profile of the South Asian Shopper
South Asians are supposed to be thrifty, right? Well, it’s true…to a point. BrandSpark International released their Canadian Ethnic Shopper Study in 2014, which looked […]

20Dec

10 Things You Need to Know about Canada’s South Asian Market

December 2039, 2016|0 Comments

10 Things You Need to Know about Canada’s South Asian Market
South Asian Canadians are an exciting new demographic being targeted by many of Canada’s biggest companies and corporations. Why is this the case? Primarily, it’s […]

5Dec

How Loblaws and Sobeys are Connecting with South Asians in Canada

December 505, 2016|0 Comments

How Loblaws and Sobeys are Connecting with South Asians in Canada
Canadian South Asians are rapidly becoming one of the most sought after groups among grocery retailers. Why? Because they have big families. Besides children, parents […]